Life is about being 
Life is about being 
Designed for Us
Our body is changing. Scalp and hair are no exception, the products we use should evolve with us:
— Follicles may shrink and strands become thinner, leading to lack of volume.
— Hair growth slows down and hair loss accelerates.
— Scalp produces less oils so hair gets drier and weaker.
— Melanin production can slow or stop, and strands turn gray.
Want to tackle these changes?
Designed for Us
Our body is changing. Scalp and hair are no exception, the products we use should evolve with us:
— Follicles may shrink and strands become thinner, leading to lack of volume.
— Hair growth slows down and hair loss accelerates.
— Scalp produces less oils so hair gets drier and weaker.
— Melanin production can slow or stop, and strands turn gray.
Want to tackle these changes?
Each Better Not Younger product is uniquely blended to maximize its effectiveness on aging strands
Bigger meets better with our Biotin-powered hairspray that gives hair up to 187% instant increase in volume*. It delivers all the brushable, flexible hold you want from a high-performance hairspra...
Lifts, Thickens, Nourishes An award-winning lightweight spray that wraps around thinning hair strands, lifting hair at the root and nourishing the scalp for healthier and thicker-looking hair insta...
Thickens, Strengthens, Nourishes 90% of women saw visible improvement in their hair after 8 weeks.* A lightweight, quick-absorbing serum that combines our proprietary Superpower™ blend of plant-der...
Volumizes, Lifts, Nourishes Our gentle, sulfate-free volume-boosting shampoo is designed to increase hair’s body, moisture, fullness and manageability, while strengthening thinning strands to dimin...
Hear It From Our Ambassadors
“The idea of Better Not Younger started when I was struggling to find products that worked on my own changing hair.”
Sonsoles Gonzalez, Founder
When it comes to self-care, every day is a chance to give yourself some extra love. Your hair is one of your most important relationships, so why not treat it to some well-deserved TLC daily? In this blog post, we'll share five easy ways to nurture and revitalize your hair, from scalp care to deep conditioning to heat protection.
Clean Beauty
